Giving a corporate gift is a long-standing tradition and is meant to solidify a business relationship. In some cases, the relationship is that of business-to-business or it may be business to client. Internally, a corporate gift may be bestowed upon a top executive, either by those above or below them on the corporate ladder as well. Every gift conveys a message, and it is important that the message received is a positive one.
Ideally A Corporate Gift Reflects Respect For The Recipient
For gift giving to be successful in forging a positive relationship, it must address the recipient as an individual. Competition is high in Singapore; the smart businessperson seizes every opportunity to stand out in a positive fashion. Knowing a little about the recipient will go a long way in having one’s gift make a favourable impression.
A silver corkscrew will do little to impress the executive who is a teetotaller and a beautiful picture frame goes over better with a married executive especially one with children. Knowing whether the recipient is married, has children, plays golf or is a cricket fan increases the odds of a favourable reception. In giving a gift that reflects their interests you are showing them respect.
It is important even when giving gifts to those beneath you in your own organization to cater them to the individual. The gift of a silver cardholder for a recently promoted executive, to place his new business cards in, will mean more than an equally priced item with no special significance.
A Corporate Gift Gains Respect For The Giver
Taking the time to carefully choose the perfect gift for an individual shows an attention to detail which in turn gains the gift giver respect and the initiative to go the extra mile. Although the quality of a corporate gift is a sign of respect to the recipient, the quality also reflects back onto the giver. The price of a gift is less important than the quality workmanship and thought that goes into it. An exquisite pen will always be a better gift than a cheaply made clock or other more expensive gift.
