Monday, August 20, 2012

Birthday Gift Ideas anyone?

The Book worm: If you know that the person whose birthday you would be going to is an avid reader, you can always have a magazine subscription for that birthday boy or girl. It is a very innovative idea, when it comes to birthday gifts. Especially a subscription of magazine like Readers' Digest can be a really good birthday gift idea. 

Picture Perfect: I am sure your friend, whoever it may be, would be delighted to get this gift. What you can do is make something like a scrapbook, consisting photographs of special and fun moments you have spent with that person. If the person is pretty older to you, and you share a great rapport with him or her, compile photographs since the time you know that individual. See if it brings a smile on his or her face!

Ticket to Hollywood: If you are very close to that person and it has happened that you have not been able to spend time with that person, well, you can buy opera tickets, baseball tickets, basketball tickets or tickets for a swash buckling national park you have always wanted to visit. Or who knows, if you can get hold of the entry to Hollywood, it is surely going to zap the birthday boy or girl out. It would be a great idea for you to bond as well and it could be an absolute ripper of a birthday gift. 

Plateful of Passion: By this I mean, decide upon one of the things he or she is interested in. If the individual is interested in baseball, you can have something like a model of a baseball court or a mini baseball bat, gloves and ball. 

Personalize it: Any individual who loves to have customized and 'exclusively hers' or 'exclusively his' things, a mug having that person's photo or a mug having the sun sign and sun sign traits of the person, is one of the good birthday presents. Similarly, a throw pillow, bathrobe with his or her name can go well in the category of a personalized gift. 

This was simple and not much of a problem, wasn't it! But when it comes to that special someone, it could be a major travesty if you do not go for a proper gift, keeping in mind that special someone's personality, likes and dislikes, etc. So know lets check what all can be good birthday presents for your boyfriend?

Sunday, July 29, 2012

London 2012 Olympics Medal

Has anyone seen the London 2012 Olympics medal design yet. I thought the design was a tad disappointing, not to say the least. Olympic medals are hugely important as part of the whole event, and a lot of fanfare is given to their unveiling.

One one side we have the pretty standard Athena Nike image with the track and field which practically appears in all versions of the medals in the previous Olympic medals design. So that kind of leaves us with one side for the design. And it all kind of falls flat.

Firstly, the ridiculous logo for the London 2012 Olympics. The contrived impossibly angular shaped "2012". The ribbon behind as a metaphor for the River Thames. I mean, that's already an awful lot to handle, and the design had got to throw a bunch of crazy laser like lines behind it. I mean, you are creating a larger mess. I kind of get that it's a sort of design idea that runs throughout the whole vein of the Olympics. Note those crazy lines like motif appearing also at the pool side areas where swimmers make their entrances.



Perhaps the only saving grace was that they had the good sense to keep the medal suspension to a simple flat  plate design. Else it'll have been really CRAZY.

Anyway, personally i thought the 2008 Beijing Olympics medals were more elegantly constructed. The variation in material like jade alluded to the very Chinese character and managed to bring through a sense of culture. The circular expression was also elegant, refined, consistent and easily comprehended.



What do you think?

Look here for all your medal needs!

Friday, July 27, 2012

Setting the scene for the Corporate gifts and awards industry in Singapore

Singapore is a major economic hub which has huge open trade flows. As an open economy with almost no natural resources, manufacturing base or hinterland, the island state is almost entirely dependent on trade. To survive in the ultra competitive environment, businesses in Singapore compete for every single customer. This sets the backdrop of a lively and extremely competitive corporate gift industry in Singapore.

Part relationship building and part advertising, corporate gifting and awards is part and parcel of the budget of every firm which requires some form of promotional marketing. This would range from trophies, awards, plaques, gifts, hampers to even greeting cards. The corporate gift industry in Singapore is highly fragmented with extremely low barrier to entry. As there is no indigenous manufacturing industry, the corporate gifts on the market are almost entirely imported. As such, it has led to a dearth of product diversity on the market.

 In the realm of corporate gifts, the common offerings are corporate diaries, polo-tees, bags and leather products, mugs and drinkware, lifestyle electronic items to the more mundane pens. With common supply chains that are inevitably linked to china, the corporate gift industry displays an overwhelming boring homogeneity.

In the area of trophies and awards, the same situation applies where the standards of manufacturing and presentation vary widely across the industry. There are well established players who are leading suppliers with their own manufacturing capability, and the other outfits who simply exist on trading. There is a lack of real design and thought into the end product, partly due to the non-existent intellectual protection towards a designed product.

In this potpourri of trading, agents and wheeling and dealing, who are the reliable outfits? Who can be the innovative firms that can quickly rise and grow? As the 1st generation of manufacturers reach their retirement, is the manufacturing of gifts in inevitable decline? Corporate gifts. Are we all heading for the same mind numbing sameness, just like the retail scene in Singapore?

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