London 2012 Olympics Medal

Has anyone seen the London 2012 Olympics medal design yet. I thought the design was a tad disappointing, not to say the least. Olympic medals are hugely important as part of the whole event, and a lot of fanfare is given to their unveiling.

One one side we have the pretty standard Athena Nike image with the track and field which practically appears in all versions of the medals in the previous Olympic medals design. So that kind of leaves us with one side for the design. And it all kind of falls flat.

Firstly, the ridiculous logo for the London 2012 Olympics. The contrived impossibly angular shaped "2012". The ribbon behind as a metaphor for the River Thames. I mean, that's already an awful lot to handle, and the design had got to throw a bunch of crazy laser like lines behind it. I mean, you are creating a larger mess. I kind of get that it's a sort of design idea that runs throughout the whole vein of the Olympics. Note those crazy lines like motif appearing also at the pool side areas where swimmers make their entrances.

Perhaps the only saving grace was that they had the good sense to keep the medal suspension to a simple flat  plate design. Else it'll have been really CRAZY.

Anyway, personally i thought the 2008 Beijing Olympics medals were more elegantly constructed. The variation in material like jade alluded to the very Chinese character and managed to bring through a sense of culture. The circular expression was also elegant, refined, consistent and easily comprehended.

What do you think?

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